What it is:
For all hair types. Milky-smooth OI Shampoo infused with nourishing Roucou Oil is the perfect daily shampoo to maintain soft, shiny and voluminous hair. Winner of Refinery 29's 2015 Beauty Innovator Awards for Go-To Shampoo & InStyle Magazine's 2017 Best Beauty Buys Award for Shampoo for Normal Hair.
Benefits: Hair is shiny, soft, fragrant and voluminous thanks to key ingredient Roucou oil.
How to Use: Massage gently into hair and scalp, then rinse thoroughly. Repeat if necessary, and follow with OI Conditioner.
Size: 280 ml